'Don't Drive Like a Cock' Campaign in SA

This is the first road safety campaign that's specifically made for country South Australians, by country South Australians. The TV ads don't use actors, but real people from different regions across SA and were filmed at Callington Football Club oval. The campaign acknowledges that too many deaths occur on our roads because country roads are different to anywhere else. We all know we can't change where we drive, but we can change how we drive. And the campaign makes the point that it's up to all of us to make country roads safer. All we ask is that if a mate of yours speeds, or doesn't wear a seatbelt or drinks and drives you look out for them - just by telling it like it is.  Read More 

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