Wednesday, March 30, 2011 » 05:34p
http://bigpondnews.com/articles/Technology/2011/03/30/Social_media_key_to_road_safety_595314.html
Social media should be used more to communicate road safety messages to young drivers, Victorian Premier Ted Baillieu says
Excessive speed is being blamed for a smash that killed two naval recruits and seriously injured three others after their car hit a power pole south of Melbourne.
The men involved in the crash were aged 18 to 26 years and were undergoing technical training at the Navy's HMAS Cerberus base.
Mr Baillieu says the road safety message communicated through traditional media is not resonating with young people.
'A lot of young people don't watch television anymore, they don't listen to the radio perhaps in the way that probably previous generations did,' he told reporters on Wednesday.
'That's a challenge - to use social messaging, to use other sorts of messaging to get through to those (people), particularly those with new licences.'
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