This blog tracks Australian news and research relating to speeding, speed cameras, road safety and related technologies including; insurance telematics and intelligent speed adaptation (ISA).

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding. Download it for free at www.speedalertlive.com

Thursday, November 29, 2012

Report causes and contributing factors leading to young driver crashes

October 2012: The Centre for Automotive Safety Research at the University of Adelaide has released a report that investigates the causes and contributing factors leading to young driver crashes. Based on the findings from this research, which used comprehensive information collected from in-depth crash investigations, a number of system-wide solutions were suggested to reduce both the incidence and severity of young driver crashes. They include in-vehicle technology such as intelligent speed adaptation, electronic stability control and collision avoidance systems, and improvements to the graduated licensing scheme such as passenger restrictions. 

Down load report....

page 4 "Based on the findings from this research, a number of system-wide solutions were suggested to reduce both the incidence and severity of young driver crashes. They include in-vehicle technology such as intelligent speed adaptation"

page 35 "In-vehicle technology also offers potential system-wide solutions to reduce young driver errors due to both risk-taking and simple mistakes and to mitigate the consequences of these errors. Intelligent speed adaptation systems (ISA) that inform the driver of the current speed limit and may also advise or prevent the driver from exceeding the speed limit are a potential solution to reduce the incidence of excessive speed. A recent Australian report estimated that if ISA was implemented on young drivers’ vehicles over 20 years, a 3-17% reduction in injury crashes might be expected when accounting for the over-representation of young drivers in speed related crashes (Doecke & Woolley, 2011)"


 
 



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Wednesday, November 28, 2012

UK - Pioneer re-enters the usage-based insurance

Following a beta test earlier this year, Aviva UK has formally re-entered the usage-based insurance market with the launch of Aviva Drive. The app measures acceleration, braking and cornering. At 200 miles, an individual driving score is used to calculate an up to 20% premium discount. After the beta test, Aviva used customer feedback to add social media sharing capabilities to the app, as well as more driver tips. Steve Treloar, Aviva's retail director, recommends that more women — who are expected to face higher auto insurance premiums under a new E.U. directive — could benefit from using the product.

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UK Telematics insurance increases 500% in last two years


The British Insurance Brokers’ Association (Biba) say that motor insurance policies which use “Black Box” technology has increased fivefold over the past two years with further predictions of 500,000 cars in the UK having a telematics device by the year 2014.
 Telematics is becoming viewed as the panacea of the insurance industry. However, it isn’t the telematics technology that provides the insightful information necessary for tailored premiums. Whilst the technology is the enabler, it is the capability to analyse the data on a granular level, and provide objective and accurate measurements of how a driver performs where the true value lies.
 Motor insurance policy holders are accustomed to premiums that have been defined by predetermined proxies, whether that be age, gender, location or marital status. Telematics simply allows those proxies to be at worst augmented, and at best radically changed, by a real understanding of exactly what level of risk a driver presents.

Read more...

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com
 

Lindsay Fox promotes mandatory black boxes



Lindsay Fox was on  A Current Affair pushing for “black box” technology to be fitted to all trucks in Australia. Fox was vocal in his call for governments to act quickly to legislate to make data recorders and telematics systems mandatory. Lindsay Fox says “In Europe, black boxes have reduced accidents in excess of thirty per cent. Australia needs to catch up with this technology to save lives.”

During the television segment, Lindsay Fox received strong support from Transport Workers Union National Secretary, Tony Sheldon. “This is an initiative that Lindsay deserves to be congratulated on. It has made that company safer. It’s made it more efficient. They have a recipe that actually makes sure that they get the best lifesaving value out of the black boxes and there is no reason why other companies can’t be required to do the same thing,” Sheldon told Channel Nine.

The man in charge of the New South Wales Highway Patrol, Assistant Commissioner John Hartley, also supported the move to electronic monitoring of truck activity, echoing Lindsay Fox’s comments. “I think something like a black box would make the drivers safer, make the industry safer and importantly make our roads safer,” he said. “Now we have great technology. I think we need to embrace technology and that’s got to be the one thing that improves road safety.”  Fox has named his crusade to mandate the technology across the industry “Safety For Australia.  He also had a message for any bureaucrats or politicians who may oppose the concept: “I don’t give up.”

 The report stated that  the 90,000 trucks in in Australia account for 7% of the road fleet but account for 20% of all fatal road accidents, with 5 Australians killed every week in a trucking related accident


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Monday, November 26, 2012

The first publicly available self drive car arrives next year


Now we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)

Read more....

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com


cNow we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)

Read more: http://www.motorauthority.com/news/1080502_2014-mercedes-benz-s-class-autonomous-steering-tested?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MotorAuthority2+%28MotorAuthority%29&utm_content=Google+Reader#ixzz2DIhG1tLlNow we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)
Read more: http://www.motorauthority.com/news/1080502_2014-mercedes-benz-s-class-autonomous-steering-tested?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MotorAuthority2+%28MotorAuthority%29&utm_content=Google+Reader#ixzz2DIhG1tLlNow we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)
Read more: http://www.motorauthority.com/news/1080502_2014-mercedes-benz-s-class-autonomous-steering-tested?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MotorAuthority2+%28MotorAuthority%29&utm_content=Google+Reader#ixzz2DIhG1tLlNow we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)

Read more: http://www.motorauthority.com/news/1080502_2014-mercedes-benz-s-class-autonomous-steering-tested?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MotorAuthority2+%28MotorAuthority%29&utm_content=Google+Reader#ixzz2DIhG1tLlNow we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)
Read more: http://www.motorauthority.com/news/1080502_2014-mercedes-benz-s-class-autonomous-steering-tested?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MotorAuthority2+%28MotorAuthority%29&utm_content=Google+Reader#ixzz2DIhG1tLlNow we’re about to see the introduction of an autonomous steering system that takes care of not only the steering, but also the gas pedal and the brakes. It will debut on the 2014 Mercedes-Benz S Class due out next year, making the new flagship sedan the first car on the market capable of fully driving itself (in certain situations)

Read more: http://www.motorauthority.com/news/1080502_2014-mercedes-benz-s-class-autonomous-steering-tested?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MotorAuthority2+%28MotorAuthority%29&utm_content=Google+Reader#ixzz2DIhG1tLl

The hot topics as the SatNav market rapidly evolves


Future of Nav is a two-day conference,in Paris on November 28-29, 2012 to discuss the future of turn-by-turn GPS navigation. Topics being covered include:

  • Mobile navigation monetization: what works and what doesn’t.
  • The changing business model of mobile navigation
  • Why Connected Services are only one part of the Automotive Telematics solution
  • The business of subscription-based driver services
  • Consumer Opinions and Business Models, The Real Key to Successful Connected Services!
  • How do consumers utilise their existing connected devices and how might this impact the automotive market.
  • Is there a business model for the connected car?
  • Navigation opportunities in vertical markets (trucks & enterprise, campers, motorbikes, bicycles)
  • Autonomously driven vehicles and their indispensable relation to embedded navigation systems
  • Turn your GPS social with flinc the world's first realtime ridesharing system integrated in GPS


Read more....

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

As Sat Nav apps go free, speed cam alerts are the premium compenent

Yesterday GPS navigation software vendor TeleNav announced that their free version of Scout app for iOS now features voice-guided turn-by-turn navigation for both driving and walking directions in the United States.

Until now turn-by-turn driving directions were part of the premium version that could be unlocked via in-app purchase.  In addition, the driving directions include real-time traffic.  Scout’s premium version ($24.99 yearly or $4.99 monthly) includes features like offline navigation (downloadable regional maps), speed trap alerts, red light camera alerts



Friday, November 23, 2012

Dynamic and Passionate attendees at the Road Safety Awards



While only in its second year, the Australian Road Safety Awards is already proving to be a major catalyst for influencing and implementing safety measures on our roads. This year saw a large number of impressive initiatives from a range of entrants including private companies, schools, government organisations and community groups. Including finalist Smart Car Technologies for their SpeedAlert Live free app. The Awards founder Russell  White said that this years' entrants and winners highlighted a positive move for Australia in fostering new and ongoing road safety measures. The awards brought together  passionate and dynamic people from across the country pushing forward the cause of road safety. On the SpeedAlert live table were:

John Cadogan - Leading motoring Journalist & presenter at Channel 7, 2UE & Overlander 4WD magazine

Ron Delizio - Campaigner & Fundraiser, Father of the Year, Founder of Day of Difference Foundation.

Jon Dee - Campaigner, Social Entrepreneur,Australian of the Year , Founder of Planet Ark & Do Something

Dr Rory Gallagher - Behavioural Insights Expert from the NSW Premiers Office on Loan from the UK Prime Minister 

Justine Hall - Senior Policy Advisor at Insurance Council of Australia.

Camilla Cooke - Leading Digital & Social Media Strategist 

Derek Mollison - Cycling Australia

Anthony Cavallaro - AC Developments 

Sal Navarra - Navarra Venues

George Germanos - SpeedAlert / Smart Car Technologies Founder

Bill Roberts - SpeedAlert / Smart Car Technologies

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

Opening Speech at the Australian Road Safety Awards 2012



Excerpts from opening Speech of the Australian Road Safety Awards  by  the Hon John Adjaka  NSW Parliamentary Secretary for Transport and Road.
Watch the video.....

The NSW road toll in in 2011 was 364, 41 Less than 2010  and the lowest road toll since 1926 but still 364 too many. The NSW government has  developed a 10 year safety strategy for NSW. Earlier this year  the government announced the NSW speed camera review & strategy. The review found that in the first year since the introduction of mobile speed cameras there has been a 90% reduction in fatalities. At red light and  speed camera locations casualties have been reduced by 26%.
At fixed camera locations there has been a 87% reduction in fatalities and  30% reduction in injuries. The question for those whom do not appreciate speed and red light cameras is  what would occur if they did not exist., the simple answer is fatalities would increase. We know speeding  in NSW is a factor in about 40% of fatalities.

Government has been working to deliver range of improvements including:
  • Development of a safer driver course for learner drivers.
  • A $17m commitment to fast track the rollout  of flashing lights at school zones over 3 years.
  • Supporting the Westmead Hospital has held bstreetsmart forum, seen this year by 14,000 school student attend the forum.
  • Developing specialised rest areas to meet the needs of long distance HGV drivers.
  • In October NSW gov established a 'Community Road Safety Fund'ensuring that any revenue raised from all the cameras will go towards improving road safety.
  • A new share the roads campaign.
  • Strategies to improve safety for vulnerable road users including pedestrians.


No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

Thursday, November 22, 2012

QLD one set of speed cams snap 126,00 driver



QUEENSLAND'S most lucrative bank of speed cameras caught more than 126,000 lead-footed motorists in less than a year of operation.

The cameras at Loganholme on the Pacific Motorway caught more than twice as many speeding motorists than the rest of the state's fixed speed cameras combined last financial year.

Police figures confirm a vast gulf between the Loganholme cameras and the next most lucrative cameras at Main St, Kangaroo Point (11,459), the Clem7 tunnel (10,927) and Gateway Motorway at Nudgee (9284).

Acting Chief Superintendent Andy Morrow said the Loganholme cameras were installed in August last year because the area was a black spot for speeding and crashes.

"There was all sorts of problems with hoons doing rolling blockages where they were blocking traffic then using that area around Loganholme as a drag strip," Supt Morrow said. "We had a number of fatalities and serious road crashes around the same time."

Read More....

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

Advisory Intelligent Speed Adaptation for government fleets

Doecke SD, Anderson RWG, Woolley JE (2011) 
Advisory Intelligent Speed Adaptation for government fleets 
Centre for Automotive Safety Research, Adelaide

This project sought to determine the likely crash savings if state government fleets in Australia were fitted with advisory Intelligent Speed Adaptation (ISA).  ISA was found to have the potential to reduce casualty crashes in government fleets by 20%. It was estimated that this would eliminate 171 casualty crashes involving state government vehicles per year and save $31.6 million in crash costs per year. 


Download Report

Wednesday, November 21, 2012

VIC point to point cameras do work say deputy Premier

Figures released on Wednesday reveal the number of motorists caught speeding on the freeway between Epping and Craigieburn in Melbourne's north plunged from 19,280 to 9200 in the 60 days after point-to-point speed cameras became active. Deputy Premier and Police Minister Peter Ryan said the figures were proof that speed cameras saved lives and were not just revenue raisers. "The cameras do work, they are there for the purpose to save lives and prevent serious crash accidents," he told reporters on Wednesday.


No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com


New Vic Roads TV Ad hopes you will learn to love Speed Cams

The Vic  State government hopes to convince you that one of the things you avoid more than anything, one of the things you really hate about Victoria, is actually good for you. Speed Cameras

 It will tell you speed cameras have cut crashes at intersections by 46 per cent, that speed is a factor in 30 per cent of road deaths and that cameras have cut the toll by a third.

It will tell you fines only account for eight per cent of the cost of road trauma. It will tell you being just five kilometres an hour over the limit doubles the chance of a serious crash.

Watch the new ad ....What do you think

 Read more and listen to Deputy Premier Peter Ryan speaks with Neil Mitchell of 3AW

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com


'behavioural insights' come to Aus having deliver big results for Obama & UK Gov


In the USA election Behavioral Science / insights are credited with  propelling  Obama's Win (read article)
Now behavioural insights , behavioural science or nudge theory  is coming to Australia Rory Gallagher, the head of the  high sucessful  "nudge unit" established by British Prime Minister David Cameron , has been commissioned by the NSW Coalition government to help change retrograde behaviour without resort to heavier regulation.  Recently arrived from the UK Rory attended the Australian Road Safety Awards (seen here with NSW Australian of the year Jon Dee, SpeedAlert founder George Germanos and leading digital strategy expert Camilla Cooke)

“Nudge” suggests that positive reinforcement and/or suggestion can influence the motives, drivers and decision making of groups and individuals alike, at least as – if not more efficiently than direct instruction, legislation, or enforcement.  A great example is the Speed Camera Lottery tested in Sweden (watch video

For  quick 3 minute overview on   Nudge Theory  watch this video 

Nudge in a safety context is discussed in this article

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

Tuesday, November 20, 2012

NSW motorist want fewer cameras and more cops patrolling




Visible highway patrols are more effective in reducing the road toll than speed cameras, according to a recent NRMA motorist survey. The survey highlighted mobile phone use (77 percent) and drink driving (75 percent) as the two greatest concerns for motorists surveyed - both of which can only be policed by patrolling officers.Just 10 percent nominated fixed, mobile, red-light, or safety cameras as the best option.

Similarly, 66 percent of motorists surveyed nominated on-the-spot fines or warnings as having the greatest influence on their driving behaviour, compared with 13 percent suggesting the same for cameras.The survey also suggested that a visible police presence encourages 83 percent of motorists to slow down, while 60 percent are more conscious of using their mobile phone, and 73 percent are more conscious of their driving behaviour.

"While fixed, mobile and red light/speed cameras have a role to play in keeping the roads safe it is clear that the community wants more police on our roads and we urge the NSW Government continue with an aggressive recruitment of more officers and more cars", Machin added.

A recent Queensland trial of expanded police patrolling that resulted in a 15 percent reduction of fatal crashes.  If such patrolling could be replicated across NSW, the NRMA estimates that 55 lives and $180 million economic cost could be saved annually, while police response times could be cut by two-thirds.


Read more....  download the NRMA report...

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

nudging and road safety



http://assets.dft.gov.uk/publications/behavioural-insights-toolkit/toolkit.pdf

http://www.theaustralian.com.au/national-affairs/state-politics/state-sets-up-uk-style-nudge-unit/story-e6frgczx-1226478440557

http://www.inudgeyou.com/nudging-traffic-safety-by-visual-illusions/

http://inudgeyou.blogspot.com.au/2011/11/nudging-traffic-how-to-save-lives-in.html

USA - Fake speed bumps slow down driver



In a more sympathetic attempt to slow down traffic road planners in Philadelphia have been experimenting in 2008 with painted illusions of speed bumps These speed bumps are perceived as identical to real speed bumps but cost substantially less ($500 vs. $2.000), does not impede water flow and poses no threat to ambulances or other speeding emergency vehicles.
However, as commentators have pointed out, fake speed bumps also make drivers familiar with these immune to such fake speed bumps. In fact, as these fake speed bumps gains their effect from their real cousins, a widespread introduction of fake speed bumps may ultimately lead to hazardous driving behavior even at real speed bumps.
No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

SpeedAlert featured in NSW directory on Innovation in freight & Logistics


Smart Car Technolgies / SpeedAlert featured in new NSW Government directory of companies providing  Innovative  FREIGHT & LOGISTICS Technologies. The directory profiles 46 NSW companies currently delivering innovative 
technology solutions  These technologies can signifi cantly contribute to 
improved productivity and achieve greater outcomes for businesses.


No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com


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Monday, November 19, 2012

UK- General Motors embrace Pay How You Drive (telematic) car insurance


Vauxhall Motors, a UK-based vehicle manufacturer, has entered into a partnership with ingenie to provide affordable insurance coverage to 17-25 year old used and new car drivers across the country.


As part of the agreement, ingenie will install its black box technology in the car, to enable assessment of individual driving styles, and the resulting data is fed in ingenie mobile application and is available online.

Acting as co-pilot, the technology specifically assesses key driving areas, which include speed, cornering, braking and acceleration.

The best drivers will be entitled to receive a discount of up to 10% on insurance in the first year, after the policy is reviewed every three months.

Vauxhall Marketing Programmes manager Mark Pinkney said, "Vauxhall Insurance for 17-25 year olds powered by ingenie will help make it more affordable for first time young drivers but more importantly it will encourage young people to become better drivers through ingenie's driving feedback."

Ingenie founder and CEO Richard King added, "Young drivers find it increasingly difficult to buy affordable car insurance and ingenie offers a fairer solution that assesses them on their own merits."

Vauxhall is a subsidiary of General Motors and is the largest manufacturer of commercial vehicles in the UK.



Find out more


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Thursday, November 15, 2012

WA - $84m of speed cam cash going to Road Trauma Trust need better oversight


Money generated from speed and red light cameras needs to be allocated in a more transparent and accountable manner, WA's Auditor General has found.

The report, which was tabled in Parliament on Wednesday, was prompted by the significant increase in the amount of money going into the Road Trauma Trust Account due to a change in legislation.
"Formerly it was $12 million now it's up to $84 million," Mr Murphy said.
He said the process for allocation of funds and evaluation of the effectiveness of the projects for which the funds were used needed to be improved, "[to] make sure the funds are actually spent in the best way possible".

"The AG comes to the conclusion that there is no proper process for the making of recommendations on road safety, no proper processes for monitoring implementation of decisions on road safety, that the state's major plan, Towards Zero, is not properly evaluated and there is no master plan for it."
But Road Safety Minister Liza Harvey said the report had found that practices merely needed to be tightened up.
"I think it's important that it hasn't found anything alarming, he's just said that we need to do things a bit more efficiently," Mrs Harvey said.
"It's important to me that people have confidence with the process in place."

No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

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Research - Speeding Behaviour in School Zones


Australasian College of Road Safety Conference  Melbourne 1-2 September 2011 
Speeding Behaviour in School Zones 
Ellison, A.B.1, Greaves, S.P.1 & Daniels, R.Institute of Transport and Logistics Studies, University of Sydney 




 Abstract 
Introduction: Speeding in school zones is a significant and sensitive safety issue. School zones have high levels of pedestrian activity that are particularly vulnerable in the event of a crash. Yet, other than from targeted police enforcement there is little information on day-to-day speeding in school zones. 

Methods: Using GPS, spatial, demographic and psychological data we analyse the speeding behaviour in school zones of 147 motorists in Sydney over a period of several weeks. The focus is on both the duration and magnitude of speeding and whether this is related to particular driver, trip, and roadway characteristics, with a particular emphasis on the most prolific speeders. 

Results: Overall, 23 percent of the distance travelled in school zones is above the speed limit, higher than for any speed limit other than motorways. Additionally, all drivers exceed the speed limit and there are a small but noteworthy number of drivers who consistently exceed the speed limit for as much as half the distance travelled. 

Conclusions: Despite efforts at reducing speeding in school zones, these results show that speeding remains very common. The consequences of speeding in school zones make it particularly important that additional resources are put into reducing speeding. The results suggest that targeting the road environment such as transitions to school zones may be more effective than psychological/personality-based campaigns in changing drivers’ speeding behaviour. 


No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding.  www.speedalertlive.com

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Research -Behavioural Responses of Motorists to Risk-Based Charging Mechanisms


Exploring Behavioural Responses of Motorists to Risk-Based Charging Mechanisms
Prepared for AAMI Ltd
Prepared by Associate Professor Stephen Greaves
In association with The Institute of Transport & Logistics Studies University of Sydney
published 17 oct 2011 ( Now Public Domian)


Within the context of the continuing search for approaches to reduce the societal and
financial costs of road crashes, this report presents the rationale for and development,
implementation, and evaluation of a kilometre-based charging scheme designed to
reduce kilometres of car use, encourage safer driving practices and reduce the risk of
crash involvement.

The report provides details of the rationale for the study, the innovative
methodologies used, the implementation of the field study (with a particular focus on
participant reaction and data quality), and the main results/findings of the study to
date. While the reader is referred to the report for full details, the main insights are as follows:

1)While a number of scientific investigations have been conducted into motorist
responses to various types of charging regimes, few have focused on driving
behaviour and risk reduction per se. This is (perhaps) surprising given that the
commercial sector is increasingly embracing this notion through the offering of payPage
vias-you-drive (PAYD) insurance policies, which financially incentivise safer on-road
driving behaviour by differentiating premiums to kilometres driven and in some
cases time, location and speed.

2) New technologies have opened up the potential for these types of investigations both
in terms of providing the detail/accuracy of data required on individual-level driving
and keeping participants engaged in a potentially burdensome task over several
weeks. Crucial to the current project was the ability to process the GPS data quickly
and accurately into a familiar and attractive web-based environment such that
participants could log-on each day and see their travel and associated charges.
Responses to the GPS field study, Stated Choice survey and prompted-recall website
were largely positive and clearly participants enjoyed the chance to be ‘engaged’
with their travel through the visualisation tools developed.

3) The GPS device used in this study was selected after consideration of the technical
parameters (second-by-second data, accuracy of data, GPRS capability) and
pragmatic issues (easy installation, unobtrusive as possible, minimal involvement
from the participant). Overall the device performed well, although missing data,
particularly at the start of trips (colloquially referred to as the ‘cold start’ issue)
remained a problem. This was primarily attributed to the fact that the device had to
be ‘installed’ via the cigarette lighter because ethics and pragmatic reasons
precluded installation into the engines of participant vehicles. This increased the
chance of inadvertent or deliberate tampering and while the project team was able
to develop algorithms to infer much of the missing information, this remains an
important consideration for future studies of this nature.

4) Recruitment of participants proved challenging both because of the eligibility
requirements imposed (see Section 4) and the fact that it was an opt-in study
requiring several weeks of commitment and provision of potentially sensitive
information about driving. The recruitment of young males in particular, proved
challenging, a problem encountered in other studies of this nature and clearly
results/findings must be interpreted within this context.
5) Overall, while 61 percent of participants made money (i.e., they made some
reduction in kilometres and/or speeding and/or night-time driving relative to the
before period), a substantial proportion (39 percent) did not, suggesting they were
unwilling/unable to change given the monetary incentives on offer.

6) Vehicle Kilometres of Travel (VKT) were reduced by around ten percent overall, a
large reduction in the context of behavioural change experiments. However, around
Page vii
half the sample decreased VKT (and half did not) highlighting for many the
difficulties involved in reducing car-dependency, an assertion corroborated by exit
surveys in which participants were probed for reasons behind the observed changes
in behaviour.

7) Analysis of changes in VKT by trip purpose showed that overall participants had
most flexibility in reducing travel that might be considered more discretionary (e.g.,
social/recreational trips) although there was considerable variation. Perhaps the
most surprising observation was the lack of flexibility for shopping/personal
business VKT, suggesting that participants were less willing/able to change these
patterns.

8) The most marked change in behaviour was with regards to speeding, with the
kilometres spent speeding being reduced by over 40 percent following the imposition
of the scheme and over three-quarters of the sample reducing their speeding. It was
also notable that the amount (in effect) spent on speeding by participants decreased
from $61 (20 percent of total charges) in the before period to $34 (13 percent of total
charges) in the after period. Arguably, this was the parameter that was most easy to
change because it did not require a reduction in the amount of driving per se. It is
not conclusive to what extent this change was due to the money or simply being
made aware of speeding via the website; however, results from the exits surveys
indicate that it is likely a function of both. The evidence also showed that a ‘hard
core’ of perennial speeders remain for whom such a charging scheme had little effect
even if the incentives were greatly increased.


Inevitable caveats aside, this study demonstrates that it appears possible to
significantly change aggregate behaviours (particularly speeding) of a segment of the
motoring public through financial leverages based on (in effect) incentivising better
driving behaviour. Such a notion is being taken up through the Pay-How-You-Drive
(PHYD) products being increasingly offered through the commercial insurance sector.
While undoubted challenges remain, GPS technology opens up the possibility for
developing greater equity in charging systems that reflect not just the kilometres driven
but when, where and how they are driven.

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How to plan a funeral... a brilliant safety campaign from TAC


The Transport Accident Commission (TAC) has added Australia’s fastest growing social network to its innovative campaigns.
The TAC is using Pinterest to support the road safety message of its latest campaign, which reminds people that "Slowing Down won’t kill you".
Statistics reveal that male drivers aged 21-26 are 50 per cent more likely to be involved in a car crash due to speeding.
With research showing that women can be a positive influence on male driving behaviour, the TAC will use Pinterest to capture the attention of mums, daughters, sisters and girlfriends of speeding drivers.
The TAC's Chief Executive Officer Janet Dore said the campaign was a chance to experiment with this growing social media platform.
"Females make up over 80% of Pinterest users and the TAC wants to spread the road safety message to this influential group online," Ms Dore said.
The TAC's Pinterest boards will provide sentimental pictures, illustrating different ways to pay tribute to loved ones who die in car crashes.
The boards include ideas to consider when planning funeral tributes, such as images of flower arrangements, coffins, hearses and even eulogy inspiration.
The final board presents us with the message, "I'd hate to plan your funeral. Slowing down won't kill you."
Users will be encouraged to help spread the road safety message, by repinning any images using the #slowdown hashtag.
The Pinterest initiative will run concurrently with the Pictures of You campaign, an emotive advertisement where real families who have lost a loved one due to speeding, remind the public of the important role enforcement plays in getting drivers to slow down.
The Pictures of You campaign can be viewed here and the TAC's Pinterest boards can be found at http://pinterest.com/planafuneral/.

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Data fears unfounded in a social media world


Data fears unfounded in a social media world

A fear of telematics owing to data protection and privacy issues is outdated in a world where people voluntarily share so much information online.
That was the view of Lisa McPherson, managing director of Fresh Insurance Group, who told delegates that the "time is right for people to accept sharing their data", given that the amount of information freely available on social media sites is more than insurers could have dreamed of obtaining previously.
Stephen Lathrope, managing director of insurance at SSP, agreed that data protection concerns are overstated.
"Data collected in the vehicles and used by the insurance companies is just another set of information. The industry needs to find ways of being clear on how that data will and won't be used," he explained.
"But as long as we make it clear to the customers where the data will be used and, as long as we can protect that data, whether it's on the vehicle, or in the insurer's or the third-party's office, then I don't think there's more to worry about in telematics than there is in other areas of insurance, like health insurance, that use sensitive data."
One delegate expressed concerns that major motor manufacturers could themselves become insurers if they start to retain the data collected by their vehicles.
But, speaking from the floor, Andrew Goldby, director of motor pricing and underwriting at Direct Line Group, rejected the idea.
"Why would you? If you suddenly had a valuable source of data that you were collecting from all your vehicles, you could sell that information to someone who valued it," he said.



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UK The proliferation of the little black box


The proliferation of the little black box


For a while, some insurance companies have been encouraging teenagers to get a little black box in their cars. But how do they work, and will everyone soon have one?
For many young people, getting their first wheels is a rite of passage, a path to independence, the precursor to flying the nest.
But with one in five young drivers having an accident within their first 12 months of being on the road, insurance premiums are high. Many look to ways to reduce their costs.
It has led to the rise of what is known as the little black box, which motorists are installing in their cars to prove they are a good driver, in the hope they see insurance costs drop.
The British Insurers Brokers' Association (Biba) says sales of motor insurance policies which use "black box" technology, called telematics, have increased fivefold over the past two years.
It says it can knock 25% to 30% off policies, saving some young drivers up to £1,000.

Critics say they cost too much and civil liberty campaigners have expressed concern about the potential for invasion of privacy, or data incriminating drivers.
So how does telematics technology work, and what do these black boxes record?
Typically the boxes are placed inside a dashboard and are able to monitor things such as speed, acceleration and braking, and the times of the day that the cars are on the roads.
The safer the driver, the better the score and the lower the insurance premium.
But prices can go up as well as down. If the analysed information shows examples of poor driving, such as fast cornering or doing wheelies, the black box will also pick that up.

Nick Moger, one of the founders of Young Marmalade, which offers a young driver insurance scheme with telematics technology, says his company uses a green-orange-red system to monitor driving, emailing drivers to alert them when they have picked up bad driving.
"The very first time, they get an email to say they are driving erratically, if they ignore that then they get another email to say you are on probation for 30 days and if they continue to drive badly we increase the premium by £250," he says.
Manufacturers are convinced highlighting poor driving patterns can improve driving behaviour and reduce the number of accidents

"It has been proved in Italy - where they are probably the leaders in Europe in accident rates - their rate has dropped by 16% by having black boxes," says Moger.
More than 600,000 cars in Italy are believed to have the devices, many more than in the UK. But Biba expects 500,000 UK cars to have them by July 2014.
Nicole Darbyshire, a 20-year-old nursery nurse from Bolton, has already signed up to the system.
After passing her driving test in April, she says the cost of a car and its associated insurance was "a big worry" before she discovered that telematics could help reduce bills.
"For the first month, I was really aware of the box, and if I accidentally sped, I'd brake really quickly. Now I tend to forget it's there.
"I can log onto my account online and see how I am driving. It shows when I've over-accelerated - it has pictures of the street which is a bit strange. So far I've been 97% green, so that's good. I've got more relaxed about checking now as I know it will email me if I do anything wrong," she says.

"It has been proved in Italy - where they are probably the leaders in Europe in accident rates - their rate has dropped by 16% by having black boxes," says Moger.
More than 600,000 cars in Italy are believed to have the devices, many more than in the UK. But Biba expects 500,000 UK cars to have them by July 2014.
Nicole Darbyshire, a 20-year-old nursery nurse from Bolton, has already signed up to the system.
After passing her driving test in April, she says the cost of a car and its associated insurance was "a big worry" before she discovered that telematics could help reduce bills.
"For the first month, I was really aware of the box, and if I accidentally sped, I'd brake really quickly. Now I tend to forget it's there.
"I can log onto my account online and see how I am driving. It shows when I've over-accelerated - it has pictures of the street which is a bit strange. So far I've been 97% green, so that's good. I've got more relaxed about checking now as I know it will email me if I do anything wrong," she says.
And the boxes aren't the only devices that incorporate artificial intelligence as an aid to monitor and control a young driver's behaviour.
Insurance firm Aviva has launched a new pay-how-you-drive smartphone app which could offer drivers savings on their car insurance premiums, based on how they drive.
Motoring journalist Paul Horrell says the devices are part of a wider trend that is seeing insurers and manufacturers try to incentivise or coerce young drivers into being more careful.
He cites a Ford product in the US called MyKey, which allows a master key to set various limits - such as maximum speed or audio - on the vehicle.
Volvo's Alcoguard monitors alcohol levels. It will not start until a driver has blown into a unit, which transmits the results via radio signal to the car's electronic control system. If a blood-alcohol limit of 0.2g/l is exceeded, the engine will not start.
And DriveCam, which was developed to help organisations with fleets of drivers, like haulage companies, monitor their drivers' performances, uses a system which relies on two cameras - one pointing at the road, and one monitoring the driver - to record instances of bad driving such as texting or tailgating.
Driver on phone at the wheel
So might everyone soon have a little black box, or something similar, in their car?
Horrell says it is often parents that are particularly attracted to devices such as little black boxes. But he thinks it is unlikely that everyone will subscribe to such surveillance.
"If people are willing to submit to this kind of observation, they are probably the kind of people who are willing to behave more responsibly."
Graeme Trudgill, head of corporate affairs at Biba, says although he expects to see a significant increase in the number of little black boxes in the young driver market over the next couple of years, it would not be economical for all insurance companies, and all age groups, to go down this route.
In many ways the future depends on technology, he says, as it depends on what happens with smartphone apps such as Aviva's, which are cheaper than having a box fitted. And in the next couple of years, vehicle manufacturers are also going to be required to install emergency call buttons, which will transmit GPS signals and have the potential to use telematics.
"What is clear is that we are definitely going to have more behaviour-based motor insurance in the future - and young drivers are going to still be the primary market," he says.
Adeola Ajayi, from the Association of British Insurers, says riskier or more dangerous drivers are likely to be the ones who are the most resistant.
She thinks there will be a spike in the number of young female drivers opting for a black box after 21 December, when an EU ruling which bans insurers from taking gender into account when setting premiums comes into effect.
"Female drivers, who are statistically safer, have benefited from cheaper insurance in the past, so these might prove popular with them.
"Others are simply keen to do whatever they can to get a premium that reflects their exact risk, and this is a way of getting more insight and rewarding customers," she says.