http://news.drive.com.au/drive/motor-news/promotion-of-reckless-speed-sparks-inquiry-into-car-ads-20120531-1zjx1.html
The federal government has launched an inquiry into car advertising, prompted by concerns about ads that could promote dangerous driving and other unsafe or illegal behaviour.
The inquiry comes in the wake of several car ads falling foul of the advertising watchdog, including an ad for the Volvo V60 which was this month ruled to give an impression of "reckless speed" and "unsafe driving".
Volvo agreed to pull the ad from TV after the Advertising Standards Board ruled that the it should be modified or withdrawn. Last month, a Suzuki ad was changed after the board determined it promoted reckless driving. The six-month government inquiry, launched by the Department of Infrastructure and Transport, will look at the effectiveness of the current voluntary code on car ads and seek the views of those in both road safety and advertising.
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The briefing notes for the inquiry reveal that road safety organisations have strong concerns about the board's handling of complaints about car ads and the overall system of advertising industry self-regulation.
The board investigates all complaints about ads for cars, with the ads subject to the Voluntary Code of Practice for Motor Vehicle Advertising. If an ad breaches the code the most the board can do is ask an advertiser to change or withdraw it.
The inquiry will also seek advice on how the National Road Safety Council might effectively influence the process.
The federal government has launched an inquiry into car advertising, prompted by concerns about ads that could promote dangerous driving and other unsafe or illegal behaviour.
The inquiry comes in the wake of several car ads falling foul of the advertising watchdog, including an ad for the Volvo V60 which was this month ruled to give an impression of "reckless speed" and "unsafe driving".
Volvo agreed to pull the ad from TV after the Advertising Standards Board ruled that the it should be modified or withdrawn. Last month, a Suzuki ad was changed after the board determined it promoted reckless driving. The six-month government inquiry, launched by the Department of Infrastructure and Transport, will look at the effectiveness of the current voluntary code on car ads and seek the views of those in both road safety and advertising.
Advertisement: Story continues below
The briefing notes for the inquiry reveal that road safety organisations have strong concerns about the board's handling of complaints about car ads and the overall system of advertising industry self-regulation.
The board investigates all complaints about ads for cars, with the ads subject to the Voluntary Code of Practice for Motor Vehicle Advertising. If an ad breaches the code the most the board can do is ask an advertiser to change or withdraw it.
The inquiry will also seek advice on how the National Road Safety Council might effectively influence the process.
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