uncorp campaigns for road safety
22 May, 2012 0 comments
Share on email Share on print Share on facebook_like
Suncorp Insurance has launched an interactive YouTube video as part of its new 'Fatality free Friday' campaign.
The campaign is an annual initiative that began in 2007 and aims to have one day on record where there is not a single road death in Australia.
The campaign calls on viewers to pledge to drive safely on May 25 by clicking on the lit up word 'pledge' which appears on the video.
The video features a visual representation of Queensland's average annual road toll using 305 tea light candles positioned in the shape of the word pledge.
Senior marketing advisor for Suncorp Insurance, Natalie Choules said: “We wanted to do something that not only carried a strong message but would also inspire people to think about the rate of road fatalities in this country and pledge to make a difference.
“You-tube was an ideal platform to tap into the ever increasing digital audience and engage with them.
The campaign also uses social media and QR codes to distribute the clip.
No comments:
Post a Comment