In the USA election Behavioral Science / insights are credited with propelling Obama's Win (read article)
Now behavioural insights , behavioural science or nudge theory is coming to Australia Rory Gallagher, the head of the high sucessful "nudge unit" established by British Prime Minister David Cameron , has been commissioned by the NSW Coalition government to help change retrograde behaviour without resort to heavier regulation. Recently arrived from the UK Rory attended the Australian Road Safety Awards (seen here with NSW Australian of the year Jon Dee, SpeedAlert founder George Germanos and leading digital strategy expert Camilla Cooke)
“Nudge” suggests that positive reinforcement and/or suggestion can influence the motives, drivers and decision making of groups and individuals alike, at least as – if not more efficiently than direct instruction, legislation, or enforcement. A great example is the Speed Camera Lottery tested in Sweden (watch video)
For quick 3 minute overview on Nudge Theory watch this video
Nudge in a safety context is discussed in this article
No more speeding tickets -SpeedAlert-Live the free app that protects your driving license from the risks of unintentional speeding. www.speedalertlive.com
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