Following a beta test earlier this year, Aviva UK has formally re-entered the usage-based insurance market with the launch of Aviva Drive. The app measures acceleration, braking and cornering. At 200 miles, an individual driving score is used to calculate an up to 20% premium discount. After the beta test, Aviva used customer feedback to add social media sharing capabilities to the app, as well as more driver tips. Steve Treloar, Aviva's retail director, recommends that more women — who are expected to face higher auto insurance premiums under a new E.U. directive — could benefit from using the product.
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